On style. On brand. On point.
Our brand style ensures that our work looks, feels and behaves like Trade Me. It’s our personality, distilled into a collection of practical assets.
The colours, typography, and imagery we use ensure that Trade Me brand is represented consistently, and is the familiar brand our customers expect.
Bringing our brand to life
Join the conversation at #brand-guidelines
Trade Me design principles
Our work is guided by our four design principles that advocate good design. Good design knows that success comes from understanding our users, and how our brand can make life better for them.
Human Centred
People are at the heart of what we do. By understanding their motivations, we create value by solving real problems for real people. When we design for people, we design for the entire experience.
Effortless
We make things easy. Our design is clear and considered.
Successful
Good design is good business. We are flexible, ambitious and relevant to our changing world. We design with data to shape, measure and execute great design that aligns with our business strategy.
On brand
Our work looks, feels and behaves like Trade Me. We sweat the details to create work that our staff and our members are proud of. People love our brand and unique personality.