Crafting a consistent Trade Me story across all channels.
Create communications across multiple channels using our uniquely Trade Me guidelines, assets and best practices.
Advertising
- What makes our communications look and feel like Trade Me?
- When to use the Masterbrand vs. the Sub-brands
- Always on, display, out of home, and onsite content spots
Moving image
- When should I use subtitles?
- The Kev watermark
- Grading video to look like Trade Me
- Endframes – the rolling super and tagline
- Templates to get you started
- Copy, typography, titles, and lists
- Imagery
- Call to action – buttons, links and brand spots
Social
- Profile pictures
- Cover images
- Watermarks, poses and stories
Want another pair of eyes over your design?